{"id":4598,"date":"2016-06-14T19:53:52","date_gmt":"2016-06-14T17:53:52","guid":{"rendered":"http:\/\/www.youthemploymentdecade.org\/?p=4598"},"modified":"2016-09-27T12:57:54","modified_gmt":"2016-09-27T10:57:54","slug":"youtubers-dazzle-the-millennials","status":"publish","type":"post","link":"http:\/\/www.youthemploymentdecade.org\/es\/repor\/youtubers-dazzle-the-millennials\/","title":{"rendered":"Los youtubers encandilan a los millennials"},"content":{"rendered":"<p>No son estrellas de rock, ni astros del f\u00fatbol y nunca han pisado una alfombra roja, pero son los reyes del universo llamado YouTube. Son los <strong>youtubers, chicos y chicas que apenas rebasan la veintena y que se ganan la vida colgando v\u00eddeos caseros que conectan con una audiencia de millones de j\u00f3venes en todo el mundo, los millennial<\/strong>.<\/p>\n<p>Sin m\u00e1s parafernalia que una webcam y un ordenador los youtubers han conseguido convertirse en un aut\u00e9ntico fen\u00f3meno ajeno a los focos medi\u00e1ticos y a los circuitos tradicionales de la industria del entretenimiento, y hacer caja a trav\u00e9s de la promoci\u00f3n de videojuegos y tecnolog\u00eda dirigida a j\u00f3venes de entre 12 y 25 a\u00f1os. En Internet pulverizan r\u00e9cords de seguidores, como sucede con Elrubius (Rub\u00e9n Doblas, 27 a\u00f1os), un creador de contenidos espa\u00f1ol con m\u00e1s de 18 millones de seguidores que ha hecho del comentario de videojuegos un lucrativo negocio con un potencial que crece cada segundo.<\/p>\n<p><strong>Una de las claves del \u00e9xito del fen\u00f3meno youtuber se puede desentra\u00f1ar comparando los espectadores de televisi\u00f3n -m\u00e1s heterog\u00e9neos en edad, gustos y h\u00e1bitos de consumo-, con los seguidores de los youtubers, con intereses m\u00e1s definidos y f\u00e1cilmente identificables para los anunciantes, lo que convierte a YouTube en la plataforma ideal para lanzar al mercado m\u00f3viles, consolas o tabletas.<\/strong><\/p>\n<p><strong>La espontaneidad, el descaro, el humor y la regularidad son los ingredientes principales de los productos del sector youtuber,<\/strong> una industria que ya empieza a profesionalizarse en Espa\u00f1a y a la que cada vez m\u00e1s j\u00f3venes se quieren apuntar. Pero las cosas no son tan sencillas; las ganancias dependen del n\u00famero de visualizaciones, la duraci\u00f3n del v\u00eddeo o del pa\u00eds de procedencia de las visitas. Adem\u00e1s, hay que ofrecer un contenido diferente en un mercado saturado por los ya \u201ctradicionales\u201d gamers que ense\u00f1an las posibilidades de un videojuego de forma amena y divertida, los canales de trucos de moda y belleza, o los gastron\u00f3micos.<\/p>\n<h4>La pantalla se enciende en Bilbao<\/h4>\n<p>Rastreando la estela del fen\u00f3mento youtuber, el Ayuntamiento de la capital vizca\u00edna organiz\u00f3 el encuentro <strong>&#8216;Bilbao You Week<\/strong>&#8216;, el 13 y 14 de junio, dos jornadas para debatir y compartir experiencias con creadores de contenidos en YouTube. Durante estos dos d\u00edas, los j\u00f3venes reflexionaron sobre &#8216;ser youtuber en Euskadi&#8217;, sus retos y dificultades, y la necesidad de crear mayor comunidad de creadores; los filtros que cada persona creadora pone a la hora de colgar sus v\u00eddeos; la consideraci\u00f3n de \u201cinfluencers\u201d y los videojuegos indie, entre otras tem\u00e1ticas.<\/p>","protected":false},"excerpt":{"rendered":"<p>No son estrellas de rock, ni astros del f\u00fatbol y nunca han pisado una alfombra roja, pero son los reyes del universo llamado YouTube. Son &#8230;<\/p>\n","protected":false},"author":13,"featured_media":4599,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[10],"tags":[658,273,657],"class_list":["post-4598","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-repor","tag-bilbao-you-week","tag-millennials","tag-youtuber"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Los youtubers encandilan a los millennials - Youth Employment Decade<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/www.youthemploymentdecade.org\/es\/repor\/youtubers-dazzle-the-millennials\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[:en]Youtubers dazzle the millennials[:es]Los youtubers encandilan a los millennials[:] - Youth Employment Decade\" \/>\n<meta property=\"og:description\" content=\"No son estrellas de rock, ni astros del f\u00fatbol y nunca han pisado una alfombra roja, pero son los reyes del universo llamado YouTube. 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