{"id":7838,"date":"2019-10-31T16:16:01","date_gmt":"2019-10-31T15:16:01","guid":{"rendered":"http:\/\/www.youthemploymentdecade.org\/?p=7838"},"modified":"2019-10-31T16:16:01","modified_gmt":"2019-10-31T15:16:01","slug":"three-steps-to-manage-your-personal-brand-if-you-dont-have-work-experience","status":"publish","type":"post","link":"http:\/\/www.youthemploymentdecade.org\/es\/repor\/three-steps-to-manage-your-personal-brand-if-you-dont-have-work-experience\/","title":{"rendered":"Tres pasos para gestionar tu marca personal si no tienes experiencia laboral"},"content":{"rendered":"

<\/p>\n

La consultora y experta en recursos humanos, Isabel Iglesias se\u00f1ala que el primer paso es el autoconocimiento, luego la estrategia y, por \u00faltimo, la visibilidad<\/h4>\n
\"\"

Isabel Iglesias, experta en Recursos Humanos<\/p><\/div>\n

Tan importante como un curr\u00edculum es la marca personal o huella que cada uno posee. Seth Godin, autor del libro \u2018La vaca purpura\u2019, difer\u00e9nciate para transformar tu negocio, lo define como \u00abun conjunto de expectativas, recuerdos, historias y relaciones que, en conjunto, representan la decisi\u00f3n de un consumidor al elegir un producto o servicio sobre otro\u00bb. Ahora bien, trasladando este concepto a la vida profesional tenemos que distinguirnos del resto en nuestra hoja de vida para conseguir un puesto de trabajo<\/strong>.<\/p>\n

La consultora en temas de transformaci\u00f3n digital aplicada a la gesti\u00f3n de recursos humanos y procesos de selecci\u00f3n, Isabel Iglesias<\/strong><\/a> se\u00f1ala que \u00abel desarrollo de una marca personal ya sea para emprendedores, profesionales y j\u00f3venes ayudar\u00e1 a tener un impulso en sus carreras<\/strong>\u00bb. Considera que no es un requisito tener mucha experiencia para gestionar tu marca personal. \u00abPuedes desarrollar la curaci\u00f3n de contenidos, que implica filtrar y mejorar el contenido para luego compartirlo en las redes\u00bb.<\/p>\n

 <\/p>\n

\u00bfQu\u00e9 es la marca personal o personal branding?<\/strong>
\nEs la gesti\u00f3n adecuada y consciente de las percepciones, los recuerdos y las expectativas que queremos generar en los dem\u00e1s. No deja de ser un reflejo de lo que somos, hacemos y decimos como profesionales. Es decir, llegar a obtener una imagen personal y que nada m\u00e1s con conocer o escuchar nuestro nombre, sea garant\u00eda de trabajo. \u00abGestionar nuestra marca personal es un trabajo largo plazo, no deja de ser la proyecci\u00f3n que todos tenemos como profesionales, la manera que interactu\u00e1s, la que compartes contenido, es algo que lleva muchos a\u00f1os funcionando\u00bb, advierte Iglesias.<\/p><\/blockquote>\n

Los tres pasos para gestionar tu marca personal:<\/strong><\/h4>\n

 1. Autoconocimiento \"\"<\/h4>\n

Debemos definir nuestras competencias, valores, capacidades y habilidades. Este ser\u00e1 el punto de partida para crear nuestra marca personal. A menudo se resuelve con las preguntas: \u00bfqu\u00e9 te diferencia del resto?, \u00bfqu\u00e9 te apasiona?, \u00bfqu\u00e9 vas a ofrecer a la empresa? Por ejemplo, la participaci\u00f3n en voluntariado, o haberse ido fuera de Espa\u00f1a a realizar alguna actividad, aunque esta no tenga que ver con su carrera ser\u00e1 parte del sello personal de cada uno.<\/p>\n

2. Estrategia<\/h4>\n

Desarrollar una buena estrategia es clave para tener claro qu\u00e9 quieres mostrar a los dem\u00e1s. Antes, responde a estas preguntas: \u00bfPor qu\u00e9 quieres desarrollar tu marca persona?, \u00bfa qui\u00e9n te vas a dirigir?, \u00bfcu\u00e1les son tus objetivos? En este paso debes enumerar las herramientas y canales qu\u00e9 utilizar\u00e1s. Por ejemplo: las redes sociales son un veh\u00edculo de informaci\u00f3n, aunque es importante mantener bajo control nuestra imagen. Tenemos que controlar qu\u00e9 decimos y c\u00f3mo lo decimos.<\/p>\n

3. Visibilidad\"\"<\/h4>\n

Facebook, Twitter, LinkedIn, Instagram, Pinterest, Vimeo, Youtube y Behance son algunos de los canales con los que puedes hacerte visible a tus posibles jefes. \u00abEste paso es uno de los errores habituales de las personas. La mayor\u00eda empieza por usar las redes sociales, sin una estrategia ni un objetivo. Y se obtienen resultados irregulares, incluso escasos\u00bb, sostiene Iglesias. Asimismo, advierte, esta visibilidad se debe traducir en contenidos de calidad, en algunos casos las publicaciones excesivas produce el efecto contrario. \u00abCuando inundas de publicaciones con poco valor corres el riesgo de convertirte en un perfil invisible, sin contenidos de calidad\u00bb, indica.<\/p>","protected":false},"excerpt":{"rendered":"

La consultora y experta en recursos humanos, Isabel Iglesias se\u00f1ala que el primer paso es el autoconocimiento, luego la estrategia y, por \u00faltimo, la visibilidad …<\/p>\n","protected":false},"author":13,"featured_media":7842,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_post_was_ever_published":false},"categories":[10],"tags":[1420,1417,465,1004,824,1338,1418,1421,1416,1415,173,1419],"class_list":["post-7838","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-repor","tag-autoconocimiento","tag-branding-personal","tag-curriculum","tag-estrategia","tag-experiencia","tag-hoja-de-vida","tag-huella-personal","tag-isabel-iglesias","tag-marca-personal","tag-marketing-personal","tag-redes-sociales","tag-visibilidad"],"yoast_head":"\nTres pasos para gestionar tu marca personal si no tienes experiencia laboral - 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