The popular digital platform tested a new formula last year to help young people find jobs with the assistance of mentors
LinkedIn is the most widely-used social network among professionals. With 500 million users around the world, this platform has become an effective tool in searching for employment, especially among young people.
Younger generations are finding it increasingly difficult to find a place in the workforce. In this sense, one of the most important consequences has been the acquisition of professional experience in companies. Aware of this barrier, the digital platform has sought to overcome this obstacle by creating a system where young people and professional experts, mentors, can get in touch.
How does it work?
This tool is based on the popular social networking and dating platform, Tinder. Broadly, the idea is to use the ‘match’ process by which users glance through profiles and select those that they find interesting.
LinkedIn analyses the various professional profiles and sends a notification to an expert in a given field that, depending on the platform, can contribute something to the other party.
The message sent by LinkedIn indicates the field in which the selected party is an expert. If the user agrees and wants to be a mentor, he/she only has to accept the invitation.
Once a user becomes a mentor, they have two options. On the one hand, they can select different age groups and the training with which they can help. And, on the other hand, they can be contacted by contacts in their first or second circle of LinkedIn.
The prototype was tested last July and, given its apparent success, the company will be extending it to the rest of its users in the near future. In spite of everything, LinkedIn ensures that the success of this new mentoring system depends, to a large extent, on the quality of the advice provided in this type of experience.
