Through the ‘Fashion Frontier Challenge’ campaign, the clothing label will fund two creative projects with 150,000 euros
For the second year in a row, the prestigious clothing and accessories label, Tommy Hilfiger is on the lookout for young inclusive fashion entrepreneurs. The firm owned by the PVH Group is calling for applications to be submitted for the ‘Tommy Hilfiger Fashion Frontier Challenge‘. This programme aims to support new businesses and start-ups that develop solutions to promote positive change in the world of fashion.
Any business or initiative interested may apply for the programme. The deadline is May 19 and applications can be submitted through this link. The process takes approximately four months and is divided into various stages. In the first phase, six finalist proposals will be chosen that will be able to develop a project plan with the assistance of the Tommy Hilfiger team of experts at the Campus of the Future in Amsterdam, the Netherlands.
Once this first phase of development has been completed, the six successful candidates will present a final concept in February 2020 before a prestigious jury. In this stage, two winners will be chosen who will receive a prize of 150,000 euros to finance their projects. Additionally, one of the projects will receive 10,000 euros thanks to the votes of the public. The winners of this second edition will also be entitled to the guidance of Tommy’s team of experts and of INSEAD for one year, in addition to a place in the INSEAD Social Entrepreneurship Program (ISEP).
The Winners of the First Edition
After a highly successful first year, Tommy Hilfiger is working on identifying opportunities that support the advancement of the fashion industry. The winners of the first edition were:
Selina Wamucii, A business model that connects small farmers to distributors through a single mobile platform; thus, improving farming practices by increasing productivity and efficiency.
|doctHERs, a digital health platform in Pakistan that connects female doctors to patients. doctHERs transcends the socio-cultural barriers that restrict women health professionals to their homes while correcting two market failures: access to quality health care for marginalized communities and inclusive employment for women.
|And, Auf Augenhoehe, which makes clothes for people who need small sizes. The company suggests that fashion is an expression of individuality but at the same time a means for social affiliation. Taking into account the diversity of body proportions, the fashion brand Auf Augenhoehe designs and develops styles for people affected by dwarfism.