The generation born after the 1980s wants to work in companies with a strong social commitment and led by managers who speak clearly and to the point
Born after the 1980s, hyperconnected to new technologies and with high social and ethical values. They are the next generation of the future and they want their voice to be heard all over the planet. The firm Deloitte conducted the 2017 Millennial Survey, which gathered opinions from almost 8,000 millennials from more than 30 countries. With the data obtained, Deloitte has developed a guide to enable businesses to understand how these young people think, what their concerns are, and the qualities they want to see in businesses. The goal? Businesses should be able to attract, develop and retain the millennial talent.
Businesses select their employees, but employees also choose the businesses in which they want to work. And what are millennials looking for? Their main incentive is the impact that the company has on society. This is the opinion of 76% of the respondents; people who appreciate being able to contribute to social actions from their workplaces.
One of the most important features of this generation is their hyperconnectivity. They share their thoughts and their lives through social media, they are completely familiar with the latest applications, and spend more time on the internet than people in other age groups. Therefore, involving them in corporate activities would make them ambassadors of the brand.
And they want to learn; consequently, they consider that companies should invest in their training and realise the positive effects of doing so: increased productivity and competitiveness. A worker who feels valued is a happy employee who will want to stay in the company. In fact, only 7% of respondents considered changing jobs in the short term.
Freelance or full-time work? 65% prefer full-time jobs. However, there is one matter they consider particularly important and that is job flexibility. 84% of all respondents considered that having flexible working hours increases productivity, loyalty to other employees, and enhances their feelings of happiness and well-being.
Direct leaders
What are they looking for in political and business leaders? Above all, they want people who speak clearly and use straightforward language, and who listen to what millennials have to say. Young people reject leaders who take controversial positions or who cause divisions and those who defend radical transformations instead of gradual changes.
The same is true regarding the way companies and governments set up collaboration arrangements to meet the challenges of society. Only 27% of those surveyed considered that the beneficiaries in this type of negotiation were the citizens.
